Cambridge Analytica invites columnist Rob Rasko to take a closer look at the strategy and data science that helped Donald Trump with the 2016 presidential election. Rasko offers a detailed account of Cambridge Analytica’s digital marketing efforts for the Donald J. Trump for President campaign.
‘‘With the help of the team at Cambridge Analytica, the data analytics company behind Trump’s win, the now president-elect leveraged digital advertising for everything it was ever designed to be. This campaign is a prime example of how effective digital advertising is.’